The Power of Many Coursework Example | Topics and Well Written Essays - 250 words

The Power of Many - Coursework Example ntials, access to data and resources, personal acknowledgement, skill improvement, and a sense of involvement and effectiveness in resolving community issues. In comparison, individual efforts increase costs by raising the time necessary for organization, inadequate services and resources necessary for contribution, and primary burnout. By pinpointing the particular benefits and limitations to contribution to the engagement attempt, community leaders can install the proper incentives (C.S. Mott Foundation, 2010). Approaches that can effect progressive social change are nonviolence and traditional political affairs approaches. The nonviolent approach includes peaceful measures and courses of action that do not involve traditional politics. For instance, conventions, neighborhood watches, isolation, industrial action, sit-ins, fasts, and forming alternative political associations. A community member like a demonstrator can undertake peaceful approaches to not only organize a community but to prevent harm as well. For example, a peaceful approach of demonstrating can prevent loggers from cutting down trees. The other approach, traditional politics, is the ordinary method of community organization that I deem practical and relevant to me. Politics exploits the collective power of community organization (Akoto-Abutiate, 2014, p.

Primary internal and external influences to LOreal

Primary internal and external influences to LOreal These influences as in internal and external can be determined by analysing the Strengths of organisation in terms of available resources like skilled staffs, financial capability,core competent of organisations, innovation, people say your strengths today mighty be your weakness tomorrow in the global business environment, Weakness of organisation can be poor technology and systems in use, lack of market orientation, lack of research and development, uncompetent personnel, poor type and range of products, which will lead the orgainisation in to poor peformance not achieving companys goals. The opportunities in social and cultural aspects example Loreal in United States, economic advantage example new emerging market like Africa, Asia, Europe, New techology . Threats of organisation is changes in business environment where a firm is running its business, the competion from other competitors, political issues, change in customers life style,supplies shortage. According to casestudy shows number of influences to LOreal as subjected. In internal and external influences were about to build the organisation structure which can be global administration and cope with the external global environment by stabilising their resources so they can be competent to gain the capability to compete against other competitors. They been able to build up the organisation strengths through carefully plans strategy of acquring other cosmetics companies so they can spread up their wings in the international markets by using strong and potential brands in their new and existing global markets ,which some of the brands were Loreal origin brands like lancome and other adopted brands like matrix, Maybelline, Kiehls, soft sheen and carson. Also moving business strategy from domestic strategy to international strategy that will enable the company to compete in global environment, The marketing failure during 1953 after entering U.S market through the company formed li censee Cosmair Inc. to distribute LOreal products(pg3 on the case study) this made the corporate management of LOreal to structure their corporate plans from failure to success, But management did able to consider company redisign to gain key success through designing good distribution channels, flaxible management development of internal structure and culture so they can cope with outside business environment to maintain stability, example LOreal managent under Dalle able to take the company to public(1963), sold off the companys soap unit and also did able to respond in political issues of state control of frances top companies(pg3 on case study). The current organisational structure were doing well in terms of achieving goals in case study it shows they had good reputation and market share in france and also in europe even though they were selling their products to customers in premium price and later they manage expand organisation structure through acquiring other cosmetics company in europe so they can enter in U.S market . Organisation were recruiting skilled and talented staffs can able to run up the company to successful point in future time without looking location of individual, example Lindsay Owen Jones who was CEO british born(case study pg 4). Good allocation of resources to invest in foreign markets enables LOreal to gain other oppotunities apart from U.S market. Example Loreal management after bought the brand of Helena Rubinstein was best opportunity to go extra miles to gain other markets which are outside of U.S like Europe,Japan and Asia and brand has very good market awereness to its customers. Through acqu isation Loreal company were able to access available resources from other company like distribution channels, skilled staffs. Because of global marketing environment Lindsay Owen Jones the CEO of LOreal he started to redisgn the corporate strategy so the company can able to cope with the international geographical environment of where will operates, below here shows the Strategic Choices of certain company can use four basic strategies to enter and compete when decide to operate in international market like follows:- Pressure for Local GLOBAL STRATEGY TRANSNATIONAL STRATEGY INTERNATIONAL STRATEGY MULTI-DOMESTIC STRATEGY High Cost pressure Low Low Pressure for local High Transnational Strategy. This strategy firms must exploit experience curve cost economies and location economies, transfer distinctive competencies within the firm and pay attention for pressures for localisation. To do this their need to be flows of knowledge from the parent to subsidiaries, flow from foreign subsidiaries to the home country, and from foreign subsidiaries to foreign subsidiaries, a process that known as global learning. The approach of transnationals is not appropriate in all situations, nor is it without costs. Where demands for local responsiveness are low, a global strategy may still be the most appropriate . The coordination and management challenges of a transnational also create higher cost and benifits than with one of the more traditional strategies. A transinational strategy makes sense when a firm faces high pressure for cost reductions, high pressures for local responsiveness, and where there are significant opportunities for leveraging valuable skills within a multinationals glo bal network of operation. In some ways companys that pursue a transnational strategy are trying to simultaneously achieve cost and differentiation advantages. As attractive as this may sound, the strategy is not easy to pursue. Pressure for local responsiveness and cost reductions place conflicting demand on a firm, being locally responsive raises costs. Global Strategy. Firms that pursue a global strategy focus on increasing profitability by reaping the cost reductions that come from experience curves effects and location economies. That can be called a company pursuing low cost strategy. The production, marketing and research and development activities of firms pursuing a global strategy are concentrated in a few favorable locations. Global firms tend not to customise their product offering and marketing strategy to local conditions because customisation raises cost, it involves shorter production runs and the duplications of functions. Multidomestic Strategy Compay pursue this strategy orient themselves toward achieving maximum local responsiveness. The key distinguish feature of multidomestic firms is that they extensively customise both their product offering and their marketing strategy to match different national conditions. Consistent with this they also tend to establish a complete set of value creation activities. International Strategy In this strategy company try to create value by transferring valuable skills and products to foreign markets where indigenous competitors lack those skills and products. Most international firms have created value by transferring differentiated product offerings developed at home to new markets overseas. Analysis of how globalisation influences policies and decision making in LOreal. LOreal able to increase acquisation to maintain market share against other competitors so the company can stay into its business. Value creation were made into LOreal products by renovate those brands they were so strong in the market and had very good perception to its customers because if there is more value in the product that means there is value and trust between two parties, firm and customer. Because of globalisation LOreal did able to design the Organisation structure which will fit on the global environment the firm is facing. Barlett and Goshal outline a range of organisation structures developed by multinationals to meet these global challenges, Like as follows below. Global Co-ordination Low High International Divisions Global Products Companies International Subsidiaries Transinational Corporational Low Local Independence And Responsiveness High International Divisions The structure is appropriate where there is little requirement for global coordination and little need to tailor products to local requirements. Global Product Companies The need for greater global integration has seen many multinationals moving towards global product structures with product divisions integrating activities on a world wide basis from component supply, through manufacturing to research and development. This structure creates many opportunities to achieve cost efficiencies and transfer resources that are dependent upon sophisticated planning and control systems. However the pressures to respond to local needs seem to be increasing in many global markets. In case study page 10, CEO Owen Jones said that Loreal to be truly global company they need to promote around the world American brands because that was other great alternative in the beauty industry and also they didnt accept only local brands, by trying to put all LOreal brand everywhere by selling United states to Americans, Japanese, Chinese and Italian elegance to the Japanese, French beauty to Africans, and also Japanese chic to Brazillians. International Subsidiaries Many organisations are structured around international subsidiaries that respond more closely to the needs of the local market, often at the expense of control from the centre and a uniform organisational structure. However, whilst this structure has been appropriate in the past, as global competition becomes more intense, there may now be a need to look at greater global integration. Transnational Corporations The increasing pressures of global competition upon companies to both globally co-ordinate activities and respond to local needs has led to the emergence of the transnational organisation . The traditional multinational structures are seen to be converging upon a new organisational structure that depends upon an integrated network of interdependent resources. Also LOreal company according to case studies shows the numbers of responds to change the products offering to its customers through understanding their customers and the life styles they have. By using Ansoff four strategic options, he claimed that in marketing we can only ever be talking about products and markets, and that these can only be old, or existing, and new, or potential. Below is a figure shows Ansoff Matrix model in strategic choice. Products Present New Market Penetration LOW RISK Product Development MEDIUM RISK Market Development MEDIUM RISK Diversification HIGH RISK Exist Markets New Market penetration On this strategy present product and present market will be appropriate when a market is growing and not yet saturated, example Loreal company when was marketing in France market before decide to go abroad market. By attracting non users of the product, or purchasing rate of existing customers. The strategy can be implemented through increasing activity on one or more of the mix elements. Example aggressive promotion, pricing, using more intensive distribution. Product development. The strategy deals with New product at existing market, an organisation develops a new product to sell at its existing market. Sometimes can be simply the product refinement, could be change of taste or packaging. Product development is most prevalent when branding exists. Promotional aspects will be emphasise the added qualities of the new product and link it specifically to the security of and confidence in the brand. This strategy builds up customer loyalty and the benefits to be gained by purchase and other mix elements like distribution may remain unchanged. Market Development On this strategy is about the company sells the existing product at new market, is often found when a regional business wishes to expand or if new markets are emerging because of changes in consumer habits. It can also occur when a new use has been discovered for an existing product. Implentention of this strategy involves appealing to markets sectors not currently catered for and many mean a repositioning of products, new distribution methods or channels. Diversification This strategy is where new product will be sold in the new markets sometimes introduced so that the firm will not become too dependent on its existing strategic business units (SBUs), this is kind of insurance for future of the company incase of any disaster that would happen due to drastic environmental changes in future where the company is operating it business. This can be considered as means of growth and expansion of power to against competitors. The new product can me totally innovated which has never been seen in the marketplace, or the product is new to the firm but has already been the in the marketplace. Diversification can be Horizontal integration acquisation of another organisation which has a desired features, the firm that is acquired mighty use similar production methods, its distribution channels may highly effective and prove advantageous or has got great capacity. Or Vertical Integration where involves acquisition of some other enterprises in the chain of distribu tion between manufacturer and customer,can be forward towards customer or backwards towards the source of materials. Other diversification also can be Conglomeration where moves a company away from the its existing product market situation into an entirely new area in order to satisfy a primary objective. Critical evaluation of the effectiveness of LOreal response to globalisation. Due to global environment has its complexity and uncertainties, LOreal did able to respond through building organsation which will cope with changes in business environment by competing with other firms operating in the same beauty industry, LOreal was selling a products (e.g Lancome in cosmetics and LOreal professional in hair care) which targeting in high income customers by selling their products in high price, which limited the company to expand into international markets. Also their brands where only potential in Europe and not USA and the price strategy they were using were not accessible. This made LOreal management to review their marketing strategies into global level. LOreal had market entry strategy in USA market, first was licensee to cosmair to supply Loreal products after the strategy didnt perfom better, then Loreal management did apply another strategy which was acquisition strategy. There are different entry strategy to foreign markets a business company can use, ent ry strategy can be Turnkey project, Exporting, Franchising, Licensing or Joint ventures. Licensing agreement is at arrangement where by a licensor grants the rights intangible properry to another entity (the licensee) for a specified period, and in return the licensor receives a royalty fee from the licensee. Intangible property includes patents, inventions, formulas, Trademarks, processes and designs. Acquisation is about one firm buys another firm. Hamills model, Motives for acquisation are economic motives, strategic motives, finance motive and behavioral and managerial motive. Economic motives can be synergy in value chain,economies of scale, improved efficiency, purchase of managerial skills and unique resources. Strategic motives this can aslo be diversification,competitive by gaining market control or remove competitors or both, buy rather than build market share, or instant growth. Behavioral and managerial motives also this can be increasing management utility and sales growth, personal goals of senior managers, separation of ownership from control. Financial motives is about Financial engineering,Valuation gap theory and increasing shareholder value. In Addition of popular American brands such as Maybelline, Redken, Matrix, SoftSheen-Carson, and Ralph Lauren Fragrances to its portfolio of french brands, LOreal had created an international brand portfolio for consumers with a wide range of incomes and tastes in 140 countries. Because the market in France and part of Europe maybe were seems to be saturated, and LOreal perhaps was facing a bit competition from rival companies in france and other part of Europe made it to seek other new attractive market which was USA market to extend its market share and increase the revenue. By using Boston Consultancy Group Matrix(BCG) theory based on Market share and Market growth rate of the Small Business Units(SBUs). Boston Consultancy Group Matrix. STARS QUESTION MARKS CASH COWS DOGS High Market growth Low Relative Market Share Question Mark Are products which have low market share and are in high growth markets. The product has not yet reached a dominant position in the market. Although it may be generating funds, it still requires a lot of investment for development and the company must decide if they to keep investing. Star If Question marks succeed they become stars, leaders in high growth markets. Stars are the providers of tomorrow and the company with no stars should worry. On the figure above shows two star products, one which has the leading share in its market and one which has only slightly more share than its leading competitor. Efforts should be made to increase the share of the second product in order to secure its future profitability, particularly as the market has a very high growth rate this could be where future earnings lie. Also this stage may involve investment in promotion and distribution incase of competition, and Star can also produce revenue and use resources which may lead to break even. Cash Cow When market growth reaches a stable level, Stars become cash cows providing they hold a leading share of the market. If they lose any market share to the competition they will slip into either being a marginal Question Mark or at very worse,a Dog or sometimes if a firm continued to support other categories and neglegeted its cash cow then its could eventually become a dog. Cash Cows produce good revenue, do not require high investment and often mean the economies of scale can be gained. The money earned from cash cows should be used to invest into other products. Dog Dogs have a weak market share in low growth or stable markets. These products can often take up more time than they are worth. They usually produce low profits and very often incur losses. They will always consume cash, even if it is just in the time taken to manage them. Can be dropped by firm but is not wise to do immediately because they might still poduce profit and can also be used retention to customers. LOreal responded by creating competitive advantage against other competitors in beauty industry. Michael Porter Generic Strategy explained how the company can gain competitive advantage through differentiation, differentiation focus, cost leadership, and cost focus. LOreal management were able to differentiate their products through product divisions ( Consumer, Professional and Luxury products division). Also Loreal used cost leadership and cost focus, by created products range according to consumer classes, by selling them with different range of price, based on ethinic life styles from white to black people. Also Value Chain Analysis can be useful here to determine the response of Loreal beauty company to globalisation, Value Chain Diagram Planning model Computer Electronic Customer Aided Design Marketing Profiling research Online Procurements Automated Flexible Automated order Tele marketing After sales services, Warehouse manufacturing Processing Computerised delivery schedule Firm infrastructure HR Management Technology Management Procurement Inbound Operations Outbound Marketing and Services logistics logistics Sales Primary activities. Inbound logistics, dealing with storing, receiving and distributing the inputs to the product or service. Material handling, controlling stock and transport. Operations, concern of transform different inputs into final products or service, assembly and testing. Research and development, concerning about gathering useful information from the market like competitors in that market,customers, developing new product or lowering the cost of production ( LOreal, Research and development activities allowed the firm to reduce production costs). In the case study (pg11), Its says LOreal had strong commitment to research and development that many insiders considered to be among the firms most distinctive values and a comparative advantage over competitors. Through research and development they did able to discover the new hair Fructis shampoo product made from fruit sugar called fructose. Production can be creation of goods or services, example Fructis shampoo. Out bound logistics through local distribution channels which the company had control with it, acquisation enabled LOreal management to gain competence in distributing products to consumers. The Marketing and sales provide the means whereby consumers/users are made aware of the product or service and are able to purchase, Loreal provided product mix, enough advertising to their customers so the can be aware of their products offering to the market. Service, service includes all those activities which enhance or maintain the value product or service, such as training, installation, repair and spares. Support Activities in the value chain give inputs that allow the primary activities to occur, can materials management, human resource management by dealing with recruiting, training, development and rewarding people within the organisation, example in the case study Loreal hire people early in their careers and educate them so that they can become the future leaders of the company (i.e LOreal CEO, Lindsay Owen Jones and Kiehls president, Philip Clough). Information systems, and company infrastructure this can be the structure of organisation, control stystems and culture of the firm.

Erechtheion and Its Caryatids Essay -- Acropolis, Athens, ancient Greec

Located opposite the Parthenon, the Erechtheion is one of the most distinctive buildings standing on the Athenian Acropolis constructed between 421 and 406 BC. The Erechtheion replaced the Old Temple of Acropolis, which was destroyed by the Persians in 480 BC. The asymmetrical building was built of Pentelic marble, with friezes of black Elusinian limestone to take applied white marble relief sculpture. ( "Erechtheum (Erechtheion)" ) Since the complex temple sits on a slopping site, it has an irregular floor plan which consists of four chambers with multiple functions. It housed a great variety of ancient cults and many sacred objects, including the venerable image of Athena Polias in the east cella, a golden lamp made by Callimachus, a well containing sea water, which is known as the Erechtheian Sea, and the mark of Poseidon's trident, sacred shrines like the altar of Poseidon, and the altars of Boutes and Hephaestus. (Roberts, "ErechthÄ“um" ) To the south-west of the building sto od the olive tree, which is a gift of Athena to the city of Athens. The whole structure also consists of two porches, the north porch at the northwest corner is supported by six tall Ionic columns, stands at a lower level and gives access to the western cella, while below its floor it was believed to be the spot where Zeus killed the legendary King Erechteus with a thunderbolt. (theacropolismuseum.gr) In the south-west corner, there stands a uniquely projecting porch which is the most well-known part of the Erechtheion. It is supported by six massive female statues, and hence named the Porch of the Maidens, with the supporting figures known as caryatids. Below it stood the grave of Kekrops, another legendary King of Athens. (theacropolismuseum.gr) The se... ...ty Press, 2007. Oxford Reference. 2007. 3. â€Å"The Erechtheion.† The Acropolis Museum. http://www.theacropolismuseum.gr/en/content/erechtheion/0 4. "Erechtheum." Columbia Electronic Encyclopedia, 6Th Edition (2013): 1. Literary Reference Center. Web. 5. Plommer, Hugh. â€Å"Vitruvius and the Origin of Caryatids.† The Journal of Hellenic Studies, Vol. 99 (1979), pp. 97-102. The Society for the Promotion of Hellenic Studies. 6. Shear, Ione Mylonas. â€Å"Maidens in Greek Architecture : The Origin of the  « Caryatids  ».† In: Bulletin de correspondance hellà ©nique. Volume 123, livraison 1, 1999. pp. 65-85. 7. Lesk, Alexandra L. â€Å"A Diachronic Examination of the Erechtheion and Its Reception†, PhD thesis, University of Cincinnati, 2005. 8. Edmondson, J. C., and MyiLibrary. â€Å"Augustus†. Edinburgh: Edinburgh University Press, 2009. eBook Academic Collection (EBSCOhost). Web. 4 May 2014.

Johnson and Johnson Analysis Essay

Executive Summary This report was carried out in order to show the scenario planning of Johnson and Johnson .The report provides information about the history of the company, countries of operations and the sectors of operations .The company sales have seen significant growth in recent years and US have the highest percentage of sales of about 44% .The report also draws attention to the PESTEL framework of the pharmaceutical industry showing how Political ,Economical, Social ,Technological, Environmental ,and Legal factors affects companies operating in this industry .Johnson and Johnson have contributed to the environment and also helps in improving living in the society through providing of valuable drugs to cure several diseases and having good cooperate social responsibility. The SWOT Analysis of Johnson and Johnson shows that the company is one of the top players in the industry and has a lot of potential for further growth due to financial strength and experiences. The company sales has increased worldwide allowing for its expansion in more countries and they carry out further research and development on new products. Johnson and Johnson research and development is helping to identify new opportunities which in turns help in complimenting company strength .Several ranges of opportunities are available for the company and the breakthrough in technology and innovations has allowed for new products and services to be available for consumers. Further investigations shows the Porter five forces where threat of new entrant for the pharmaceutical industry is low and posses low threat to Johnson and Johnson as the company is already established and have a good number of customers around the world .The bargaining powers of buyers and suppliers , rivalry among competitors and threats of substitute are also discussed . The company is recognized as the 6th largest in the world for consumer health and the world largest providers of diverse medical diagnosti c devices, It is recommended that Johnson and Johnson reach out to more people around the world and focus on the rural areas to be able to help solve more deadly diseases in the world hence improving their cooperate social responsibilities. Table of Contents 1.0 Introduction Johnson and Johnson founded in 1886 is a United States multinational company which specializes in medical devices and diagnostics, Pharmaceuticals and consumer products. The companies headquartered in New Brunswick, New Jersey have around 250 subsidiaries companies and operations in over 59 countries. Johnson and Johnson balance their short time and long time goals in their strategic planning by focusing on the important sector and fundamentals of the pharmaceutical business. They invest heavily in research and development and unveils new business opportunities .The company also focus on environment ,employees wellbeing and safety precautions to ensure they conduct business in an ethical manner. The company is included in the Fortune 500 companies and they help in improving quality of life in the world by researching on health care products which will help cure several dangerous diseases in the world. Their researchers are also committed with working with mothers to ensure they provide product that best meet the healthcare needs of mothers. The report include information about the history of Johnson and Johnson ,the PESTEL analysis of the pharmaceutical sector ,the SWOT analysis of the Johnson and Johnson and the Porter five forces which affects the level of competition in the pha rmaceutical industry . A conclusion and recommendation was also provided in the report. 2.0 Background of Johnson and Johnson The history of Johnson and Johnson dates back to 1886 which was founded by three brothers on the idea of using sterile suture alongside bandages to treat wounds. Since its inception it has grown to be one the most comprehensive manufacturer of health care products and also a well-established provider for the pharmaceutical market. The company is headquartered in New Brunswick, New Jersey with around 250 subsidiaries companies and operations in over 59 countries and over 120,000 employees, the company products are sold in over 165 countries. Barron magazine in 2008 ranked Johnson and Johnson the world most respected company and in 2011 they  recorded worldwide sales of $65 billion. (Johnson & Johnson 2012) Johnson and Johnson business are in three segments which are Pharmaceuticals, Medical devices and Diagnostics, and Consumer products. The current chairman of the company is Alex Gorsky he took over from William Weldon in 2012. Pharmaceutical segment produces several medicines which helps cure most of the world most dangerous and widespread diseases products under this category include anti-infective, dermatology, neurology , pain management anti-psychotic and several other products ,the products are usually distributed directly to retailers ,and hospitals and health care professionals for prescription to patients. Johnson and Johnson is committed to help people have healthier lives and live longer by contributing to research of deadly diseases and finding possible cure for them ,Johnson and Johnson invested about $5.1 billion in 2011 for pharmaceutical research and development of new medicines. In 2013 the pharmaceutical segment contributed about 39% to the company annual revenue. The company consumer health segment include products like baby care ,skin care, oral care women health care ,wound care as well as wellness and nutritional products . The products are readily available across several distributors stores, pharmacy and retails outlet. In 2013 the consumer health segment contributed 21% to the company total revenue. While the Medical devices segment produces varieties of innovative products which are primarily used by health care professionals in several fields which include diagnostics ,vision care ,surgery ,diabetes treatment ,sports medicine and other products . The products are distributed to wholesalers, retailers, pharmacy, and hospitals. In 2013 the Medical devices and Diagnostics contributed 40% to the company total revenue. Johnson and Johnson sales have seen significant increase in recent years with sales of 29.5 billion in 2010 and 31 billion to international market making total sales of 61 billion. In 2011 sales of 28 billion to United States and 36 billion to international market making a total of 65 billion for the year and sales of 29, billion to US in 2012 and 37 billion to international market making total sales of 67 billion in 2012. This shows Johnson and Johnson products are doing well both in the United States and in the international market. Figure 2.0 Johnson and Johnson sales by Geographical Region Adapted from http://www.slideshare.net/mortress/johnson-johnson-27883863 on May 2 ,2014. The figure above represent the percentage of sales by the geographical area with US having the highest percentage of sales and Asia -Pacific and Africa 25 % ,Europe 20 % and Western hemisphere 11 %. Johnson and Johnson was ranked in Newsweek Green Rankings as the third in United States among large companies that ensure environmental friendly operations. Examples include reduction in water use and wastage also increase in company transparency. They are member of national Green power partnership and a report published on the company website shows how the company intends to reduce waste usage and disposal also introducing several new sustainable products which are eco friendly in year 2015. 3.0 PESTEL Framework of Pharmaceutical Industry PESTEL analysis is a comprehensive useful and structured tool which help significantly in analyzing the Political, Economic, Social ,Technological, Environmental and legal external factor affecting an industry. It is very useful to identify external factors which is likely to impact future strategies (Barry, 2010) . it also effective for business planning ,marketing and product development by helping to understand market growth, business potential and directions of business operations. The pharmaceutical industry has a number of challenges this challenges can be clearly identified using the PESTEL analysis hence allowing for proper strategies to be undertaken. 3.1 Political Factors The Pharmaceutical industry has seen several increases in political attention of recent years. This is due to the role health care plays and its economic importance. Political interest affects the overall health care sector making the pharmaceutical companies to lobby with government in many of their activities .The challenges of the companies to provide affordable medicines and right to make profits comes along side economic hardships. Pharmaceutical companies must be able to respond actively to shift in government policies and should adhere to trends of ethics, compliance and  accountability in order to be successful in the market (Bennett, 1998). Health has become expensive and several debates on health care like the US Medicare debate and UK National Health Service debate are aimed to ensure health care are affordable and not financial burden. The regulations of pharmaceutical companies around the world has become more stringent increasing the cost of doing business in the indu stry, Johnson and Johnson operates worldwide and they must keep updated of the political situation which may affect their operation of in all country they have operations. 3.2 Economic Factors The pharmaceutical industries has seen a lot of mergers and acquisition of recent years the acquisitions has helped in providing availability of new products and comprehensive database of pharmaceutical products. Most of the companies are funded through cash flow and banks loans and some through the sales of shares and securities .Even with the global economic crises the money spent on health care still continue to increase. Pharmaceutical companies operating internationally should be aware of the currency problem they may face for example when the Ireland switched to euro it cause a lot of difficulties such as accounting and it takes a lot of time for it to be convenient . The pharmaceutical industries should be able to predict the economic challenges they are likely to face and ensure they use all opportunity for growth when they have it. 3.3 Social Factors Most Companies around the world integrate both social and environmental factors in their business operations and also in dealing with their stake holders which is a concept of cooperate social responsibilities. Pharmaceutical companies have contributed a lot to the health care system and have produce a lot of products which help in curing dangerous and harmful disease. Pfizer produces liptor which helps significantly in controlling cholesterol and is usually prescribed for diabetes. The industry should be able to scan the problem of obesity among children and be able to control through providing sufficient health care to fight it .The industry must be able to swiftly respond to changes in the environment and should adhere to ethical and corporate philanthropy so that the society can benefit from  their operations. 3.4 Technological Factors The increase in technological research has seen many development in the pharmaceutical industries this force the top players in the industry to adopt this innovation and invest spending on research and development to encourage innovation in the sector. Modern technology have changed the way most pharmaceutical companies operate and they have to keep updated to the change in technology in order to provide the best solutions to customer problem .The advance in technology has created several new business and service which include social media health care ,customized treatments and other services 3.5 Environmental Factors Stake holders of pharmaceutical industries are now becoming more aware of the need for the companies to be proactive in environmental agenda .The business operation should be linked one way or the other to issues concerning environment. There are several opportunities in ensuring companies incorporate environmental issues into their cooperate social responsibilities hence allowing for development of new product which are eco friendly and cater for the need of the environment. Elder generation consumes more drugs than the young ones which is a cause of concern and most companies put more emphasis for drugs research on elderly patients above 65 years. (Johnson and Johnson, 2008) The society deserve to have access to good health care services and the industry should play a vital role in ensuring research for drugs that are eco friendly and best meet customer demands. 3. 6 Legal Factors Companies operating in the pharmaceutical industries have a lot restriction and must ensure they comply with the regulatory and legislative standards. The breakthrough in internet is also changing the legislative boundaries as more people demand for rights of better and affordable healthcare .In many developing countries the social environment and political factors influences the decisions pharmaceutical companies make in providing health care and drugs .Several regulatory bodies check for food and drugs in the market and (F.D.A) food and drug administration conducts product testing labeling and other related operation in verifying drugs and food. They charge some fees  in submission and review of application .Also the Irish medicine board has power over Trinity Biotech in regulating the market of introducing new products into America. (Trinity Biotech, 2008) The legal changes in a county can affect the industry positively or negatively, it is the duty of companies operating in thi s industry to keep up to date with legal changes as they occur in the country. 4.0 SWOT Analysis. 4.1 Strength Johnson and Johnson has built a strong brand image since its inception in1886 and have helped significantly in solving several health problems by providing drugs that solve illness and diseases. The company offers a range of diversified products which cut across baby cares surgical products, pharmaceutical products, internet publishing women sanitary and several more and have built a wide range of customer loyalty. The companies have significant sales and sufficient marketing strategies allowing it to be one of the top players in the world in provision of health care products. Johnson and Johnson have about 29,950 internet domains and conduct business globally allowing for global sales of their product and hence differentiating them from competitors. The company supports environmental awareness and work on several programs such as introduction of Health future 2015 which is aimed at allowing the society to be more health cautious. Johnson and Johnson has operations in more than sixty(60) countries and have about 275 subsidiaries companies hence allowing for a comprehensive economies of scale and strong customer database. 4.2 Weaknesses Johnson and Johnson faces several pressures globally to reduces prices of products and preserves expirations of copyrights .The company spend a lot of time ,money and resources on research and sourcing for information. Diversification is also a weakness for Johnson and Johnson as they spend more money trying to grow other sector of their business which they could  invest more resources on the highly profitable sector. Competitors such as Pfizer and Abbott laboratories are becoming more specialized than Johnson & Johnson concentrating more on pharmaceutical product and having a big market share in the sector. A subsidiary of Johnson and Johnson recalled 43 over the counter children medicines which include Benadryl, Tylenol because it was revealed by US that some of the products do not meet the specifications. Johnson & Johnson also recalled Auricular surface replacement in 2010 due to failed prostheses rate increase. 4.3 Opportunities Johnson and Johnson can grow significantly since it’s an established brand in the market by concentrating on more ranges of product for economy class and improving presence in rural communities which will help see company growth also it has a lot of opportunities to improve on the market share by focusing on technological innovations and product development . Acquisition of customer health unit of Pfizer is also a major boost for Johnson and Johnson which will help develop the pharmaceutical sector also acquisition of other related pharmaceutical companies will make Johnson and Johnson strengthen its capacity and be able to cover more countries around the globe. (MoneyNews.com) Johnson and Johnson research is improving and they made a breakthrough research in cancer therapy. Zytiga has captured about 30% prostate cancer market in the United States and saw a sales growth of 70% globally as a result of strong share and market growth. 4.4 Threats Strong competition from pricing pressure and global currency fluctuation is a threat to Johnson and Johnson, despite having a strong portfolio of medical devices and diagnostics it is facing a serious pricing pressure for instance the segment growth is only about 0.5% .Other forms of threats to Johnson and Johnson is the brand image weakness due to the recalls of drug by Johnson and Johnson from the market. The currency risk of doing global business has a negative impact and intentional pharmaceutical sales reduced by 2% due to the movements in currency. Competition risks is a serious problem for Johnson and Johnson and they face risk of losing patent for their best selling drugs in few years to come for instance their drug Remicade which generated about 6.2 billion in revenues for the company in 2012 will lose its Europe patent in 2015. This may cause their pharmaceutical sales to reduce due to several competitions from other lower priced drugs companies. 5.0 Porter Five Forces In the pharmaceutical industry there are several companies with varying interest. Innovation in the industry is one of the main factors driving growth and economic success .The comprehensive positioning of a company is important as the society is well networked and consumers are continuously exposed to several new products, marketing campaigns which may confuse the consumer on which product to get or which pharmaceutical company is best to patronize. Companies in this industry should ensure their messages are direct, simple and supports customers’ needs. Attention should be focused on the customers and competitors in order to make the company attain a valuable position in the market (Jobber, 2006) A company must ensure the follow this criteria to successfully position themselves in the market this criteria include consistency, credibility ,clarity and competitiveness. Figure 5.0 Porter Five Forces Adapted from http://www.scribd.com/doc/63026751/PESTEL-Analysis on May 2 ,2014. 5.1 Threat of New Entrant Threats of new competition is quite low in the pharmaceutical industry ,the high cost associated with research and development of drugs serve as barrier to allow new companies to easily join this industry. Government regulation of medicines and drug related products is also a major head ache for companies trying to enter the business. The threat of new entrant will not influence Johnson and Johnson because it has developed to be one of the biggest pharmaceutical company having operations around the world and have the finances, customer loyalty and experience to expand its market and carry out new product research. New entrant will face several problem including problem of expenses, research and development, government restriction and regulations hence letting for only few or no new entrant into the industry. 5.2 Degree of rivalry among existing firms The competition in the pharmaceutical industry is very high and many companies tend to come out with drugs and product which are more effective than the competitors. The main competitors in this industry are in private and public sector where competition is based on the reliability of products, pricing and also customer service. Mergers and acquisition began in the last century this are due to the threat of company patent expiration. Evidence shows that sales decrease significantly as a result of many companies producing similar product. (American Economic, 2006) Competition among rivals is not likely to have high impact on Johnson and Johnson, although the demand of medical supplies increases but the prices still remain stable so the competition in prices is not much. Johnson and Johnson also have several sectors which the company focuses on hence creating a wide range on several opportunities and allowing them to have added advantages over other competitors. 5.3 Bargaining Power of buyers The increase in price of drugs have made patients to lose their bargaining power and consumer have no choices but to but the drugs prescribe to them by the doctors. The buyers of pharmaceutical products are all in different places and they have no power to influences the pricing of the products. When drugs are patented companies may set prices to include high profits but as soon as the generic versions are available buyers then have more bargaining power. Most buyers tend to switch to generic products that are more affordable and provide related functions. 5.4 Bargaining power of suppliers The bargaining power for pharmaceutical industry is low due to sales of product mostly concentrates on the top players allowing for a low bargaining power for suppliers. Johnson and Johnson use a standardized manner in choosing suppliers for different categories of their product which include the medical devices and diagnostics, Pharmaceuticals and other products.  Although the suppliers have little or no power in bargaining the prices of the product, they may influence the prices for the market in a particular country. 5. 5 Threats of Substitute The demand for substitute product in this industry is on increase the demand for generic product is high because the brand name products are expensive .The generic drugs companies have little cost associated with research and development allow them to be able to provide similar drugs at much cheaper rate. The threat of substitute for Johnson and Johnson is high due to the availability of traditional medicinal herbs and also other related generic product which claims to do the same function as most of the branded product for Johnson and Johnson. Some of the traditional medicines are even more expensive and customers tend to believe the branded product due to the fact that they may get compensated when they face any problem using the products. 6.0 Conclusion and Recommendation Johnson and Johnson is an established company with a good research and development team The company also have enough finances to take care of daily operation and with global presence around the world they revise their vision in order to increase their products and services to customers. Their strategy also involve identifying the problem people face globally in the world and trying to provide solution to them hence helping in improving the way of life in the society. Johnson and Johnson have built a reputable brand in the world and it is recommended they go deep down into the rural areas and poor countries to improve way of living. Provide free vaccination for children and help in providing affordable drugs to people that cannot afford mostly the under developed countries. Also it is recommended they help in making awareness of protecting the environment. They should concentrate more on the segment that provide most profit for the organization and not waste time trying to develop segment which does not bring much profit to the organization. This will allow for further research and development of the sector most especially the pharmaceutical segment of their operations. 7.0 Referencing Alex (2013). Johnson and Johnson SWOT & PESTEL analysis .Retrieved online from http://anelecka.blogspot.com/2013/01/johnson-johnson-1.html.Accessed May 25,2014. American Economist (2006) Global competition and the Pharmaceutical Industry in theUnited States Retrieved from http://www.allbusiness.com/government/4062804-1.html Accessed on 22nd May 2014. Barron Magazine The Market’s Finest, by Michael Santoli, Barron’s Magazine, September 2008. Dhruv, M (2003). Factors affecting Phamaceutical industry strategically Retrieved from http://www.slideshare.net/mortress/johnson-johnson-27883863 on May 2 ,2014. Implementation. Oxford: EG Books, Elsevierp.13 Jobber, D.,Fahy, J. (2006)Foundations of Marketing: , London: Mc-Graw-Hill Johnson & Johnson (2011) .Fourth-Quarter and Full-Year Results | Johnson & Johnson†. Retrieved from http://www.Jnj.com. on May 18, 2014. MoneyNews (2006) â€Å"Johnson & Johnson to Buy Pfizer Unit†. Retreived from www.moneynew.com on May 22, 2014. Trinity Biotech (2007) Trinity Biotech Annual Report Plc [online] Retrieved fromhttp://www.financialregulator.ie/data/in_mark_annurepfiles/Trinity%20Biotech%202007.pdf on 22nd May 2014.

Business management Essay

Introduction Organizational cultures refer to the shared norms, values and expectations that govern the way people interact with one another and approach their work. Organizational cultures can be managed by the senior staff by changing the employee’s view towards their work performance. Diverse companies or organizations use different approaches to manage organizational culture. For organizational culture to be managed in successful manner, careful assessment of the changes to make is important. This will ensure support from the workers and other leaders for they will be able to get the purpose for it (Pareek, 2006). Organizational culture is an important aspect in any administration. It has great impacts in the change programmes of the organization. Strong cultures have been known to obstruct performance and most of the organization managers are struggling hard to manage it. Through assessment of models and application of the current public and private sector operations, organizational culture is easy to administer. In addition, organisational cultures can be handled by establishment of an exterior rather than an internal orientation which is associated with less control focus. Organizational managers should strive to administer the cultures with awareness so that success can be achieved and reduce the shortcomings brought about by lack of culture management issues (Pareek, 2006). How important are organisational subcultures? In order to successfully run an organisation, the management need to create subcultures for they have proved to work best resulting to good performances. Subcultures consist of groups of people within a given culture who differentiate themselves from the well-built culture to which they belong. Organisational subcultures give responsiveness and freedom that a certain culture in the administration may be in a position of limiting. The subcultures allows the organisation be able to generate diverse responses to the surrounding without necessarily intruding its internal consistency. It is clear that subcultures have some properties which are in a position of reinforcing the organisation’s culture. For instance, the subcultures differ from the extent they dispute the overarching traditions (Mullins, 2013). Subcultures often appear in response to varying demands and can provide as an outlet for members to articulate arguments and disputes arising during chaotic times. Subcultures also present methods for changing fewer central principles which are important factors in any organisation. With organisational subcultures, free interaction is enhanced particularly to the workers. This motivates the employees for they are able to present their problems or views to their leaders in a confident manner which makes them feel satisfied (Mullins, 2013). What is management? Management is the organisational process that involves calculated planning, locating managing resources, objectives and installing financial and human possessions which are a necessity in achieving the organisation’s goals and measuring the outcomes. Management includes storing particulars and recording facts for later use and those which are important within the organisation.   Management functions are not only limited to the managers but everyone in the organisation is involved in the administrative functions. For instance, the workers in the organisation are involved in the reporting task as their work. Management reaches out the organisational goals by working through and with people and having control of the resources in the administration (Mullins, 2013). Management also involves a function that coordinates people’s efforts to accomplish the organisation’s set goals by use of the resources available in an efficient and effective manner. Management also involves functions of which when applied, administration becomes successful. Some of the most essential functions required during management include organizing, influencing, planning and controlling. This mostly applies to the supervisors and the managers in an administration. Planning involves making of tasks which are required to be accomplished within the given period of time. Influencing involves motivation of the workers. It also involves directing of the organisation members to the direction that makes them be able to fulfil their goals. Controlling involves gathering if information that compares the present performance established to the previous ones (Mullins, 2013). Is bureaucracy a bad thing? Bureaucracy is defined as a form of leadership in which a group of people is given the responsibility of setting rules and regulations especially in an organisation. It may have negative effects particularly when decisions are made when the workers in the organisation are not given a chance to express their views for instance. This form of leadership consists of many departments of which are arranged in a descending order. The decisions made by the most senior department have to be discussed further in the other divisions and therefore leading to time wastage (Pareek, 2006). Bureaucracy also discourages innovations and creativity in the organisation since the selected decision making body is always permanent. Application of this form of leadership makes the employees lose morale during work particularly when they are not comfortable with the rules that govern them. On the other hand bureaucracy is also associated with a few advantages, for example, tactical decision making is easy because a few number of individuals is involved. Standardisation in the place of work is also efficient for the group in leadership is able to effectively ensure that work is perfectly performed (Beetham, 1997). References Beetham, D. (1997). Bureaucracy. Minneapolis, Mn: University of Minnesota Press. Pareek, U. (2006). Organisational culture and climate. Hyderabad, India: ICFAI University   Ã‚  Ã‚  Ã‚   Press. Mullins, L. J. (2013). Management and organisational behaviour.

Free Essays on Tale Of Two Cities

"Social Criticism in Literature, As Found in George Orwell's Animal Farm and Charles Dickens' A Tale of Two Cities." Many authors receive their inspiration for writing their literature from outside sources. The idea for a story could come from family, personal experiences, history, or even their own creativity. For authors that choose to write a book based on historical events, the inspiration might come from their particular viewpoint on the event that they want to dramatize. George Orwell and Charles Dickens wrote Animal Farm and A Tale of Two Cities, respectively, to express their disillusionment with society and human nature. Animal Farm, written in 1944, is a book that tells the animal fable of a farm in which the farm animals revolt against their human masters. It is an example of social criticism in literature in which Orwell satirized the events in Russia after the Bolshevik Revolution. He anthropomorphises the animals, and alludes each one to a counterpart in Russian history . A Tale of Two Cities also typifies this kind of literature. Besides the central theme of love, is another prevalent theme, that of a revolution gone bad. He shows us that, unfortunately, human nature causes us to be vengeful and, for some of us, overly ambitious. Both these books are similar in that both describe how, even with the best of intentions, our ambitions get the best of us. Both authors also demonstrate that violence and the Machiavellian attitude of "the ends justifying the means" are deplorable. George Orwell wrote Animal Farm, ". . . to discredit the Soviet system by showing its inhumanity and its back-sliding from ideals [he] valued . . ."(Gardner, 106) Orwell noted that " there exists in England almost no literature of disillusionment with the Soviet Union.' Instead, that country is viewed either with ignorant disapproval' or with uncritical admiration.'"(Gardner, 96) The basic synopsis is this: Old Major, an old boar in Manor Farm, tells t... Free Essays on Tale Of Two Cities Free Essays on Tale Of Two Cities "Social Criticism in Literature, As Found in George Orwell's Animal Farm and Charles Dickens' A Tale of Two Cities." Many authors receive their inspiration for writing their literature from outside sources. The idea for a story could come from family, personal experiences, history, or even their own creativity. For authors that choose to write a book based on historical events, the inspiration might come from their particular viewpoint on the event that they want to dramatize. George Orwell and Charles Dickens wrote Animal Farm and A Tale of Two Cities, respectively, to express their disillusionment with society and human nature. Animal Farm, written in 1944, is a book that tells the animal fable of a farm in which the farm animals revolt against their human masters. It is an example of social criticism in literature in which Orwell satirized the events in Russia after the Bolshevik Revolution. He anthropomorphises the animals, and alludes each one to a counterpart in Russian history . A Tale of Two Cities also typifies this kind of literature. Besides the central theme of love, is another prevalent theme, that of a revolution gone bad. He shows us that, unfortunately, human nature causes us to be vengeful and, for some of us, overly ambitious. Both these books are similar in that both describe how, even with the best of intentions, our ambitions get the best of us. Both authors also demonstrate that violence and the Machiavellian attitude of "the ends justifying the means" are deplorable. George Orwell wrote Animal Farm, ". . . to discredit the Soviet system by showing its inhumanity and its back-sliding from ideals [he] valued . . ."(Gardner, 106) Orwell noted that " there exists in England almost no literature of disillusionment with the Soviet Union.' Instead, that country is viewed either with ignorant disapproval' or with uncritical admiration.'"(Gardner, 96) The basic synopsis is this: Old Major, an old boar in Manor Farm, tells t...

Free Essays on Eight Amendment

MY CONSTITUTION PAPER The Constitution is considered the law of the land in the United States of America. It is made up of rules and regulations for the people of the United States to live by. The purpose of the Constitution is to guarantee life, liberty, and the pursuit of happiness for all. The first draft of the Constitution was written in 1787. There have been a few changes and additions made to it, which are called Amendments, since then. I will be focusing on the Eight Amendment which states, "Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishment inflicted" (Constitution of the United States, 1971). In the article I chose from the State News, it told of the ongoing debate about capital punishment. Human rights activists argue with advocates of capital punishment over whether or not the death penalty is cruel and unusual. Is capital punishment breaking the Eighth Amendment? In recent history, the pickax murderer, Karla Faye Tucker, was executed. Human rights activists outside shouted, "Let her live". They believed that every person had a right to live, as stated in the Constitution. They felt that the death penalty was cruel and unusual after Karla had spent 14 years in prison "rehabilitating". Thus, her human rights were violated. In the same manner, supporters of capital punishment shouted, "Kill her, kill her". They believed that the punishment for a violent crime, such as killing two people with a pickax, should be death. In addition, "Advocates hail the death penalty as a factor in falling U. S. crime rates" (The State News). Karla had been given "the right to a speedy and public trial" and the right to appeal, as promised by the U. S. Constitution in the Sixth Amendment. These were her human rights. Up until her death sentence, the Constitution had worked in her favor by keeping her alive. But, the time finally came when she had to accept he... Free Essays on Eight Amendment Free Essays on Eight Amendment MY CONSTITUTION PAPER The Constitution is considered the law of the land in the United States of America. It is made up of rules and regulations for the people of the United States to live by. The purpose of the Constitution is to guarantee life, liberty, and the pursuit of happiness for all. The first draft of the Constitution was written in 1787. There have been a few changes and additions made to it, which are called Amendments, since then. I will be focusing on the Eight Amendment which states, "Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishment inflicted" (Constitution of the United States, 1971). In the article I chose from the State News, it told of the ongoing debate about capital punishment. Human rights activists argue with advocates of capital punishment over whether or not the death penalty is cruel and unusual. Is capital punishment breaking the Eighth Amendment? In recent history, the pickax murderer, Karla Faye Tucker, was executed. Human rights activists outside shouted, "Let her live". They believed that every person had a right to live, as stated in the Constitution. They felt that the death penalty was cruel and unusual after Karla had spent 14 years in prison "rehabilitating". Thus, her human rights were violated. In the same manner, supporters of capital punishment shouted, "Kill her, kill her". They believed that the punishment for a violent crime, such as killing two people with a pickax, should be death. In addition, "Advocates hail the death penalty as a factor in falling U. S. crime rates" (The State News). Karla had been given "the right to a speedy and public trial" and the right to appeal, as promised by the U. S. Constitution in the Sixth Amendment. These were her human rights. Up until her death sentence, the Constitution had worked in her favor by keeping her alive. But, the time finally came when she had to accept he...

French Verbs of Perception Follow Their Own Drum Beat

French Verbs of Perception Follow Their Own Drum Beat French verbs of perception are verbs that, logically enough, indicate a perception or sensation. There are six common French verbs of perception:   Ã‚  Ã‚  apercevoir   to catch a glimpse of  Ã‚  Ã‚  Ãƒ ©couter  Ã‚  to listen to  Ã‚  Ã‚  entendre  Ã‚  to hear  Ã‚  Ã‚  regarder  Ã‚  to watch  Ã‚  Ã‚  sentir  Ã‚  to feel  Ã‚  Ã‚  voir  Ã‚  to see Verbs of perception and sensation may be followed by a noun or an infinitive. Note that in this construction, the French infinitive following the verb of perception is often translated into English as a present participle.For example:   Ã‚  Japerà §ois un arbre.I see (a glimpse of) a tree.   Ã‚  Ã‚  Japerà §ois tomber un arbre.I see (a glimpse of) a tree falling.   Ã‚  Jà ©coute les enfants.Im listening to the children.   Ã‚  Ã‚  Jà ©coute parler les enfants.Im listening to the children talking.   Ã‚  Ã‚  Jentends les à ©tudiants.I hear the students.Jentends arriver les à ©tudiants.I hear the students arriving.   Ã‚  Ã‚  Je regarde là ©quipe.Im watching the team.   Ã‚  Ã‚  Je regarde jouer là ©quipe.Im watching the team play.   Ã‚  Ã‚  Je sens le vent.I feel the wind.Je sens souffler le vent.I feel the wind blowing.   Ã‚  Ã‚  Je vois le chien.I see the dog.Je vois courir le chien.I see the dog running.   Word Order With Verbs of Perception Word order with French verbs of perception depends on whether the infinitive has a subject and/or object and whether these are nouns or pronouns.  How do you know whether the noun or pronoun that precedes the verb is the subject or the direct object? If the noun or pronoun is the person or thing performing the action of the infinitive, it  is the subject of the infinitive. If the person or pronoun is not performing the action but rather is being performed by the infinitive, it is the direct object. When the infinitive has either a subject pronoun or object pronoun, it must be placed in front of the main verb. Subject   Ã‚  Ã‚  Jentends les enfants arriver.(I hear the children arriving.)Je les entends arriver.Je regarde la fille à ©crire.(I see the girl writing.)Je la regarde à ©crire. Object   Ã‚  Ã‚  Jentends lire  lhistoire.(I hear the story being read.)Je lentends lire.   Ã‚  Ã‚  Je  vois  coudre  une robe.(I see the dress being sewn.)Je la vois coudre. If the infinitive has a non-pronoun direct object and no subject, it must be placed after the infinitive.   Ã‚  Ã‚  Jentends lire lhistoire.(I hear the story being read.)   Ã‚  Ã‚  Je vois coudre une robe.(I see the dress being sewn.)   Ã‚  Ã‚  Je regarde nettoyer la chambre.(Im watching the room being cleaned.) If the infinitive has a non-pronoun subject and no object, the subject can be placed either before or after the infinitive.   Ã‚  Ã‚  Jentends les enfants arriver.Jentends arriver les enfants.(I hear the children arriving.)   Ã‚  Ã‚  Je regarde la fille à ©crire.Je  regarde  Ãƒ ©crire la fille.(Im watching the girl write.)   Ã‚  Ã‚  Je sens le vent souffler.Je sens  souffler  le vent.(I feel the wind blowing.) If the infinitive has a non-pronoun subject as well as an object, you must place the subject in front of the infinitive and the object after it.   Ã‚  Ã‚  Jentends les enfants casser le jouet.(I hear the children breaking the toy.)   Ã‚  Ã‚  Je regarde le monsieur à ©crire une lettre.(Im watching the man write a letter.)   Ã‚  Ã‚  Je sens le vent caresser ma peau.(I feel the wind caressing my skin.) If the  subject  is a pronoun  (a.), it precedes the conjugated verb. If the  object  is a pronoun  (b.), it precedes the infinitive.   Ã‚  Ã‚  a.  Je les entends casser le jouet.(I hear them breaking the toy.)b.  Jentends les enfants le casser.(I hear the children breaking it.)   Ã‚  Ã‚  a.  Je le regarde à ©crire une lettre.(Im watching him write a letter.)b.  Je regarde un monsieur là ©crire.(Im watching a man write it.)   Ã‚  Ã‚  a.  Je le sens caresser ma peau.(I feel it caressing my skin.)  b.  Je sens le vent la caresser.(I feel the wind caressing it.) If both the subject and object are pronouns, you must place the subject in front of the main verb and the object after it.   Ã‚  Ã‚  Je les entends le casser.(I hear them breaking it.)   Ã‚  Ã‚  Je le regarde là ©crire.(Im watching him write it.)   Ã‚  Ã‚  Je le sens la caresser(I feel it caressing it.) Agreement With Verbs of Perception The rules of agreement for verbs of perception in the compound tenses are a bit different than for other verbs. Rather than agreeing with the direct object, as for most verbs conjugated with avoir in the compound tenses, verbs of perception only require agreement when the subject precedes the verb.  How do you know whether the noun or pronoun that precedes the verb is the subject or the direct object? If it is the person or thing performing the action of the infinitive, it is the subject of the infinitive and follows agreement  rule 1  below. If it is not performing the action but rather is being performed on by the infinitive, it is the direct object and follows  rule 2  below. 1.  If the  subject  of the infinitive precedes the verb of perception, there is agreement:   Ã‚  Ã‚  Jai vu  tomber  la fille.I saw the girl fall.La fille que jai  vue  tomber.Je  lai  vue  tomber.   Ã‚  Ã‚  Jai regardà ©Ã‚  les  enfants  Ãƒ ©crire.I watched the children write.Les  enfants  que jai regardà ©s à ©crire.Je  les  ai regardà ©s à ©crire.   Ã‚  Ã‚  Jai  entendu  arriver  les  Ãƒ ©tudiants.I watched the students arrive.Les à ©tudiants que jai entendus arriver.Je  les  ai  entendus  arriver. 2.  There is no agreement with the  direct object  of the infinitive.   Ã‚  Ã‚  Jai vu  les  enfants  Ãƒ ©crire  les  lettres.(Enfants  is the subject;  lettres  is the direct object. Even if we leave out  enfants,  lettres  is still the direct object, so there is no agreement.)Jai vu à ©crire  les  lettres.I saw the letters get writtenLes lettres que jai vu à ©crire.Je  les  ai vu à ©crire.   Ã‚  Ã‚  Jai entendu le monsieur lire une histoire.(Monsieur  is the subject;  histoire  is the direct object.)Jai entendu lire une histoireI heard a story get read.Lhistoire que jai entendu lire.Je lai entendu lire.   Ã‚  Ã‚  Jai à ©coutà © une fille chanter les cantiques.(Fille  is the subject;  cantiques  is the direct object.)Jai à ©coutà © chanter les cantiques.I listened to the hymns (get) sung.Les cantiques que jai à ©coutà © chanter.Je les ai à ©coutà © chanter.

The Classical World of the Greeks and the Romans Essay

The Classical World of the Greeks and the Romans - Essay Example By doing so, they became what we now know as the cradle of westernization. 1. What does your textbook mean when it says that the Greeks made the transition â€Å"from myth to reason†? The meaning of this was that the Greeks made what seemed to be impossible possible. When the notion of western thought and culture began in the 1500bc, it was later interrupted through the Greek Dark ages about 1100-900 BC. Here, westernization seemed to be a myth, something that would never be true. But again from around 900BC which is identified as the classical period there was a change of events as Greece entered the era which made it glorious, through the use of classical Greece philosophy, western thought and culture was developed. The philosophy based these developments upon the inquiry and reasons pertaining to various disciplines. These included literature, science, technology, law, economics, politics, psychology, art, ethics, etc. the early thinkers such as Thales and Anaximander were the ones who asked questions concerning the area of philosophy and came up with the theories to try to answer such questions. 2. List and briefly explain at least four specific contributions that the Greeks gave to Western Civilization. These contributions should be unique and specific to the Greeks The Greeks have made many contributions which are influential in western civilization. These are; the scientific method of solving the problem which was invented by Socrates, theatre is another contribution. Plays were written and performed to entertain people and also teach them morals and proper ethics. The form or system of government and politics was also a contribution from Greece. In the field of science, they provided knowledge regarding biology, physics, medicine, geology etc. An example being that through astronomy, they calculated the size of both the earth and the sun. And in physics the lever and the pulley were invented. 3. What was the special Greek contribution to politics , and how did this political system work? The historic Greek contribution to politics was the democracy system. It was a direct democracy system where each person had to vote. The democrats were only men as women; children and slaves were considered to be non citizens. The men would vote on what they wanted to be done. The thing or person that received the most votes won. This ensured that no tyrant, king or a single person could just bring in a new law and implement it 4. 4. Who was Alexander the Great? What did he accomplish? Why do you think that people from ancient times down to our own day have been so fascinated by him? Alexander the great was the king of Macedonia and a student of a famous philosopher called Aristotle. He was able to accomplish a lot of things like conquering over 70 cities Persian being one of them., spreading the Greek culture throughout the Persian Empire. He was also known to be a great general and a soldier and to add to that he acquired new colonies and trade routes. Many people are fascinated by him through his actions, and from him being a child till the day he died. For example, when he was 16years his father left him with the power to rule as he went to invade Thrace. He also showed his bravery at the Chaeronea battle and is known to never lose any battles that he went. He was considered to be among the greatest commanders in history and by the young age of thirty, he had created one of the largest empire. 5. Why is Julius Caesar such a

Critical Thinking Research Paper Example | Topics and Well Written Essays - 750 words

Critical Thinking - Research Paper Example When HP, Compaq, and Dell developed PCs and offered to the individuals at an affordable cost, the market grew at an exponential rate. It was too late for IBM then to grab a respectable share in PC market. A critical and creative thinking on part of the IBM to serve large small consumers at an affordable cost would have prevented others to grab the huge market that it culminated into within a decade or so. Free will is a philosophical term for which most philosophers believe that the free will is related with moral responsibility. Acting with free will means one is responsible for ones action. Free will, according to Rene Descartes, means freedom of choice to do or not to do something (Stanford encyclopedia of Philosophy, 2010). Socrates rightly said that truth can be approached by complete ignorance and not by any preconceived notions and beliefs. When one questions all established belief system then one goes nearer to the truth. Usually, it is believed that knowledge is an observational phenomenon but according to ‘rationalists’, knowledge can also be gained purely by thinking. This contrasts the view point of ‘empiricists’ that all knowledge is gained through observations. In order to understand what knowledge is and how it will be available, one needs to ponder over what role knowing might play or what inherent value it may offer – if there is any (Internet Encyclopedia of philosophy (2012). Usually, opinions are formed before hand before going deeper into the details. Each one of us has preconceived beliefs and opinions about so many things and that come in our way in finding the truth. Opinions without any basis are great impediments to our free thinking. Egocentrism is hindrance to critical thinking because it revolves around self-centered thinking. It has two major forms known as self-serving and self-interested thinking. Egocentrism develops due to superiority feeling in

A ceremonical speech Essay Example | Topics and Well Written Essays - 750 words

A ceremonical speech - Essay Example Why is that you might ask? The reasons are multiple but the most important aspect of the relevance of this day to the rest of your lives is with regards to how it will impact on each and every one of the determinants that have been listed that might otherwise provide a powerful impact upon one’s future and happiness. This is not to say that the emotional and personal triumphs of life should be diminished with respect to something as â€Å"simple† as a graduation ceremony; instead, the understanding and purpose of the importance that this day portends has to do with the level and degree each and every one of you should now conduct yourselves. For instance, take the situation described above as the â€Å"first job†. Certainly, many of you might have already experienced that first summer job; doing something that you might otherwise not have wanted to do just as a means of making a bit of extra spending money. However, when you place it in context with the momentous nature of this day, you can readily see how your college degree will impact upon the way in which you consider work and what work you are suited for the rest of your entire life. In short, although it is quite possible to achieve a degree of success in this life without a college degree, the importance and momentousness of this day is contingent upon each and every one of you reducing such a hurdle to your future success. This is not to state that a college degree alone will be sufficient to pave the streets of gold for you and your loved ones; rather, it merely makes the door that much wider and gives you that much greater of an opportunity to succeed within this life. Similarly, the college diploma that each and every one of you now have will enable you to livea better and more comfortable life than most of the individuals within the current world system. This should not be seen as a means of encouraging arrogance; rather, it should allow for a deep moment of self reflection and introspection with regards to how each and every one of you can work towards bettering the world and seeking to ameliorate some of the miserable conditions that continue to exist within it. From a personal standpoint, the first home purchase, the first new car purchase, or any of the other â€Å"firsts† which will be engaged with as a function of the jobs and salaries you will receive will also be informed by a degree of knowledge that you have learned and must retain as a result of your college studies. In short, although there are a number of key firsts that are experienced within life, it is my understanding, as it should be yours as well, that from a professional as well as personal standpoint, this momentous day ranks very high on the list. Due to the fact that this single moment has the possibility for defining so many personal and professional decisions that you will make for the rest of your life, I encourage each and every one of you to consider the gravity that the current celebration holds. This is not to say that you should not celebrate this moment with your family and friends; quite the contrary. Instead, once the celebration has calmed down and once the procession has left this hall, once the cap and gown are stored in the back of the closets – long after the pictures of this day have made the rounds within the family, this day absolutely will continue to have an impact upon the decisions that you make as well as the means by which other individuals within society view you. In such a way, I implore each and every one of you to conduct yourselves as fully worthy of the honor that this degree has provided you. Most importantly of all, I personally congratulate you on your triumph and wish you all

Tourette Syndrom Term Paper Example | Topics and Well Written Essays - 1750 words

Tourette Syndrom - Term Paper Example A person is only diagnosed with this disorder if he/she has had both motor and verbal tics for at least one year (NINDS, 2010). There is no specific test for diagnosis of Tourette’s syndrome; however, neurologists often conduct MRI, Neuro-imaging studies, CT scans and EEG studies in order to rule out other neurological problems similar to Tourette’s syndrome (Abram, 2010). Other neurobehavioral problems often associated with Tourette’s syndrome include ADHD, learning disabilities and obsessive compulsive behaviors (NINDS, 2010), sleep problems are also common with people having Tourette’s syndrome (Abram, 2010). The Tourette’s spectrum also overlaps the autistic spectrum including Asperegers and Pervasive developmental disorder (Shapiro, 2001). According to Jankovic (2001), diverse studies involving neuro imaging, biomedical research and genetic studies have confirmed the inheritance of Tourette’s syndrome. It has been found to be an inherited, developmental disorder of synaptic neurotransmitters (Jankavic, 2001). The inheritance factors are also related to prevalence of other associated disorders like OCD and males at risk are at a greater chance of developing tics as compared to females at risk (NINDS, 2010). ‘Tourette’s syndrome is widely considered to be genetically determined’ (Patel, 1996). The exact cause of this neurophysiologic disorder is unknown, however, researchers have been suggesting over time that people with Tourette’s syndrome show abnormalities in level of certain neuro transmitters in the brain including: dopamine, serotonin, nor epinephrine and abnormalities in certain brain areas like basal ganglia, frontal lobes and cortex (NINDS, 2010). Investigations based causes of Tourette’s syndrome are being conducted on a vast scale throughout the world. The NIH itself sponsors researches in this regard, involving: Genetic studies, neuro imaging, neuro pathology, clinical trials

Geomorphology Lab Report Example | Topics and Well Written Essays - 500 words

Geomorphology - Lab Report Example Why did you choose this angle? (5 pts) 4. A local business informs you they have a 1 m-thick rock slab with a density of 1000 kg m-3 lying in their backyard that slopes at 25 degrees. Given normal weather conditions and unsaturated soils, will this rock slide and potentially destroy their business? Justify your answer in terms of angle, Driving and Resisting forces. (5 pts) Normal forces or resting forces on a boulder cliff tends to restrict the movement of an object. The angle of the slope is a contributing factor to the movement of a boulder along a hill slope. Additionally, the stability of the slope also affects the movement of an object. In this case, factors such as friction and cohesion determine how fast an object moves (Lemke). 2. Based on your scatter plot and knowledge acquired from your textbook, what is the critical angle, in degrees, that determines if the boulder would move, or not? Why did you choose this angle? (5 pts) The critical angle for determining whether the boulder would move, or not is 45.840 degrees. At this point, the boulder would assume a stationery motion. The value is arrived by observing the point of intersection between the curves of shear and normal stress. 4. A local business informs you they have a 1 m-thick rock slab with a density of 1000 kg m-3 lying in their backyard that slopes at 25 degrees. Given normal weather conditions and unsaturated soils, will this rock slide and potentially destroy their business? Justify your answer in terms of angle, Driving and Resisting forces. (5 pts) At 25 degrees, the sheer force on the rock will be 984.807753 while the normal stress will be 173.6481777 (in the opposite direction). This means that the forces propelling the rock slab downwards are greater than the resisting forces. Assuming that the weather conditions remain at normal levels it is highly

The Effect of low pH on Enzyme Activity Lab Report

The Effect of low pH on Enzyme Activity - Lab Report Example They are responsible for all the important reactions taking place in the body of animals and plants. They regulate the very complex systems. The kinetics of reaction is so much influenced by the pH of the system as pH can change the mode of binding for substrate to the enzyme. If the reaction is occurring through ionic mechanism, then pH is obviously a deciding factor for the rate of the reaction. (Park, 2000) Catalase is present in aerobic organism where an organism needs to breakdown molecules of oxygen environment. Catalase is also one of the enzymes that have maximum efficient, that is, it can break down million of molecules in seconds (McDowall, 2014). Hydrogen peroxide is so much oxidative that it can cause rusting. Catalyse is responsible for its breakdown. The reaction of catalase with hydrogen peroxide occurs as Hydrogen Peroxide+Catalase →Water and Oxygen (Matt,2012). Cut potatoes into small cubes. Blend the potatoes with one cup of water into mixer until a thick solution of potatoes is obtained. Filtered the solution to have homogenous liquid. For this purpose, 20 mL of it was filtered by using filter paper and funnel. Took round filter paper and made several holes in it with the use of sharp needle. In another 100 mL took 10 mL of hydrogen peroxide and diluted it with the help of 10 mL of water. Soaked the round filter paper with holes in filtered potato solution for 15 seconds. Placed the same filter paper in hydrogen peroxide and noted the time until the reaction completes. Repeat the experiment twice to get accuracy. A few drops of hydrochloric acid were mixed in the beaker that was containing 50% solution of hydrogen peroxide. Took another piece of porous filter paper and repeated the same procedure. Catalase is a basic catalyst. I was expecting the same results because a basic catalyst can work better in basic conditions as compared to the acidic conditions. The addition of acid lowers the pH of the

Geomorphology Lab Report Example | Topics and Well Written Essays - 500 words

Geomorphology - Lab Report Example Why did you choose this angle? (5 pts) 4. A local business informs you they have a 1 m-thick rock slab with a density of 1000 kg m-3 lying in their backyard that slopes at 25 degrees. Given normal weather conditions and unsaturated soils, will this rock slide and potentially destroy their business? Justify your answer in terms of angle, Driving and Resisting forces. (5 pts) Normal forces or resting forces on a boulder cliff tends to restrict the movement of an object. The angle of the slope is a contributing factor to the movement of a boulder along a hill slope. Additionally, the stability of the slope also affects the movement of an object. In this case, factors such as friction and cohesion determine how fast an object moves (Lemke). 2. Based on your scatter plot and knowledge acquired from your textbook, what is the critical angle, in degrees, that determines if the boulder would move, or not? Why did you choose this angle? (5 pts) The critical angle for determining whether the boulder would move, or not is 45.840 degrees. At this point, the boulder would assume a stationery motion. The value is arrived by observing the point of intersection between the curves of shear and normal stress. 4. A local business informs you they have a 1 m-thick rock slab with a density of 1000 kg m-3 lying in their backyard that slopes at 25 degrees. Given normal weather conditions and unsaturated soils, will this rock slide and potentially destroy their business? Justify your answer in terms of angle, Driving and Resisting forces. (5 pts) At 25 degrees, the sheer force on the rock will be 984.807753 while the normal stress will be 173.6481777 (in the opposite direction). This means that the forces propelling the rock slab downwards are greater than the resisting forces. Assuming that the weather conditions remain at normal levels it is highly

What are the key causes and effects of world population growth Essay

What are the key causes and effects of world population growth - Essay Example Today World Population is equal to 7.289 billion people. This is a significant increase compared to the years 10Â  000Â  BC (when population was estimated to be in the range of 1-10 million people) and 1Â  AD (when population was estimated to be in the range of 170-400 million people). The main checkpoint years of population growth for the past 2Â  000 years are: 1804 (population reached 1 billion people), 1927 (2 billion), 1960 (3 billion), 1974 (4 billion), 1987 (5 billion), 1999 (6 billion), 2012 (7 billion) (Current World Population 2015, World Population. Historical Estimates of World Population 2013, Population growth (annual %)) n.d.). The average growing rate of population is almost 1.15% per year, the highest rate of 2-2.2% was observed in 1960s. 60% of population live in Asia, 15.5% - in Africa, 10.4% - in Europe, 8.6% - in Latin America and Caribbean islands, 5% - in Northern America, 0.5% - in Oceania (Current World Population 2015). Population growth is caused by different factors. One of the first and most significant factors is decrease of death rates, which is accompanied with increase of birth rates (Overpopulation n.d.). According to (Current World Population 2015) todays ratio of deaths and births is approximately 1:2.4. Ability of people to take care of themselves and provide themselves and their children with food and nutrients led to constant increase of population. Improved medical treatment and facilities contribute to decrease of death rates and thus to increase of the world population. Medical research and improvements made new medicine and treatment available to population, decreased the number of epidemics due to created vaccines, made some of the fatal in the past diseases easily cured today (Overpopulation n.d.). Another cause of world population growth, which is related to medical research, but should be examined separately from improved medical treatment, is advances in sterility, fertility and

Identifying Illogical Fallacy And Arguments Philosophy Essay

Identifying Illogical Fallacy And Arguments Philosophy Essay Have you wondered the truth behind some peoples logic when considering why they believe what they do or why they believe it is true based upon their own interpretation? In almost every aspect of life there is some underlying reason that people conform or believe in things, whether its regarded as truth or fallacy. Most people would argue that there is a higher power in terms of religion while most or others will disagree that there is no such existence because they have not seen him personally. An argument can be said to be the exchanging of opposing views by means of persuasion in asserting that a view or purpose is true or false; right or wrong. Philosophers in history have argued that there is error in reasoning in the causation of life and this is can be referred to as a fallacy. A fallacy can be an intentional act or unintentional act or line of reasoning. There are several illogical fallacies beginning with a mere assertion. Mere Assertion: An illogical fallacy based up on the belief that an argument is true because you believe in it. In other words, if you argue that the sky is black ant is something that you believe or feel strongly about, and then it is presumed true. Clearly, any other person would note that the sky is never black and is in fact blue at all time. However, in this case, it is true because you believe it. Circular Reasoning: circular reasoning is the argument that suggests that whatever the argument may be, as long as the conclusion of an argument supports the premise (justifiable claim) then it is true. In simpler terms, the reason for the argument is also the reason in the conclusion. There must be evidence to prove that what you are arguing is a valid argument. For example: Reading is an excellent practice in learning as it helps to enhance ones knowledge. It is clear that reading does assist in learning new things but reading alone does not promote being more knowledgeable but it does assist in the learning processes. Ad Hominem: Ad Hominem is an arguments reasoning associated with demeaning the opposition relevant to the argument. My 4 year old I famous for this because whenever he does something he is not supposed to do or I asked him not to do, and I get on him because of his behavior, he attempts to divert my attention away for the purpose of preventing himself for getting a spanking or yelled at. He may say things like I just love you so much or Mommy can I give you a hug. Another example is when my mother and I get into arguments about the rude ways she speaks to me; she brings up the topic of money because she wants to control my income. Because we are already in a heated argument, she includes other things in the argument that are irrelevant to her rude ways when conversing. Red Herring: A form of drawing attention away for means of confusion and irrelevant subjects within an argument. Red herring is a part of an argument where the parties intend to manipulate the argument by including irrelevant reasoning and allow the opposing party to consider the irrelevant information pulling away from the initial reason for the argument. For example: An employee is in trouble with his boss for not completely assignments timely and being rude to clients. The employee mentions other employees who mingle in the workplace and take personal calls pretending to be talking business with clients. In this situation, the employee is attempting to influence his boss to consider the quality of others work in order to reduce the tension between the boss and himself. Pseudo Questions: Pseudo questions can be defined as rhetorical questions which mean that they cannot be answered. Pseudo question can be simple question that are hard to answer because the person who supposed to answer has no knowledge of the topic. A question by Billy Corgon asks If practice makes perfect and no one is perfect, then why practice? Or George Corlin asks Why do doctors call the work a practice? Isnt what they learned a skill? False Cause: False cause is a fallacy that suggests that something is the result of something else. This fallacy is similar to determinism where every event has a cause. An example of false cause: Tyler Perry became famous, a great writer and actor because he gained experience from living on the streets and being homeless. If this were true, then all homeless people would become actors because they lived on the street thus gaining experience. Sweeping generalizations: The fallacy that says if one assumes that all incidents of reason are applied to every situation. Furthermore, sweeping generalizations accepts the sense that there are no exceptions to generalization. For example: People who dont eat pork are Muslims. You are a Muslim because you dont eat pork. In this case, not eating pork can be for religious purposes but also can apply to the fact that the person is a vegetarian thus invalidating the argument because there is an exception to this argument. Slippery Slope: Suggests that a cause of events will continuously occur because one thing causes another. In other words, by chance one thing will finally lead to the last. Consider the slippery slope fallacy in this situation. Not wearing a coat in the winter will cause you to catch a cold eventually. How does this occur? Well first you get the sniffles and maybe allergy like symptoms (i.e. stuffy nose, clogged ears, runny eyes) following maybe changes in your body temperature then eventually you will cough which signifies that you have caught a cold. Any human knows that if you act carelessly in the winter, you will be subjected to catching a cold and being sick. Being sick is not fun right? Equivocation or Changing Means: Altering the meaning of a word in the course of an argument. Christmas celebrates the birth of Jesus Christ and is a time of happiness therefore the birth of Jesus Christ must too be full of happiness. This example signals that both implications of the argument produces happiness (i.e. Christmas and the birth of Jesus Christ); Jesus himself being full of happiness because his birth was full of happiness.

Lord of the Rings - The Two Towers :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The second movie report I chose to do was The Lord of the Rings – The Two Towers. This movie is a sequel of the first and is the second of three. It continues the long and interesting story about two young men who set out to safe their country of Middle Earth. Everything relies in their hands and the Ring of Sauron must be destroyed. The second movie left off right where the first ended and it was even better than the first I thought.   Ã‚  Ã‚  Ã‚  Ã‚  Frodo and Sam find themselves lost in the rocky hills west of the river and know that Gollum, the creature wanting the Ring, is following them closely. They manage to capture the corrupt creature and keep him with them for a while. Since Frodo is carrying the Ring as Gollum once did, he pities and feels sorry for the ugly creature. Frodo agrees to let Gollum go and Gollum agrees to guide Frodo and Sam to the Black Gate, the entrance to Mordor. It is in these gates and up in the mountain where the Ring must be destroyed. Gollum swears by the Ring to obey its master which is Frodo and Frodo accepts the promise. Sam by the way is worried and remains suspicious. Frodo begins to call Gollum by his true name which is Smà ©agol. Smà ©agol seems very eager and willing to please Frodo.   Ã‚  Ã‚  Ã‚  Ã‚  Gollum leads them through hills and swamps that were all haunted and not safe for them, especially for Frodo who possesses the Ring. During some time, Sam overhears Gollum talking to himself saying how he was going to kill the Hobbits and take the Ring from Frodo. As the viewer, you begin to see two sides of Gollum. One side he wants to obey Frodo while the other side he wants the Ring for himself and that is where he is pure evil.   Ã‚  Ã‚  Ã‚  Ã‚  Once Sam and Frodo reach the Black Gate as Gollum promised to take them to, they begin to realize that it is hopeless to go through the gate and continue their quest. There is no way to approach unseen and it is too dangerous for Frodo with Orcs and Sauron being so close. Gollum begs them not to enter and reveals that there is a better way to get into Mordor safely. Even though it is difficult and dangerous, it is much safer keeping away from the enemy.